Aadwi started as a mere passion project by a mother, which is now being moulded into a beautiful and heartfelt journey defining empowerment and creativity at its finest. What started on a modest desk is now becoming a long drawn vision that we always wanted it to be. Aadwi was inspired by the beauty of handicrafts and the desire to make them accessible to everyone. It started as one woman’s dream which is gradually transforming into a collective effort and a brand which is driven, run and made by women.

At its roots, the women at Aadwi thoroughly believe that art can make a huge difference. What started with a few handicraft items is now slowly evolving into a platform for women artisans to not only express themselves but also help support their families, along with building something meaningful. Today, aadwi has become a platform that offers a wide range of handcrafted jewellery, accessories, home decor, wedding necessities, and festive collections. Each of these handcrafted items are made with love and hold a deep respect for Indian traditions while adding a modern, aesthetic touch.

Aadwi is run by a team of women, who are not only passionate about selling handmade products, but also about creating opportunities, reviving craft forms, and fostering a community by creativity and care. Right from mothers rediscovering themselves to young women turning their passion into profession, with each piece, Aadwi celebrates the spirit of Indian womanhood.

Our dream is simple yet ambitious, we aim to become the one Indian handicraft brand led by women that not only caters to India but also to the rest of the world. We want to carry the art, textures, colours and stories of India across the globe created by women, proving what when given the right support women can create magic. Each creation of ours has tradition and love, reflecting the power of women. Our sole mission is to make a difference in this space, one Aadwi piece at a time. We’re not just a business, but a community that celebrates women.